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Mobile app

Mobile app

Cookr Coins – Loyalty That Tastes Good

Cookr Coins – Loyalty That Tastes Good

Turning everyday meals into everyday rewards.

Turning everyday meals into everyday rewards.

My role

My role

UI/UX Designer

UI/UX Designer

Team

Team

Designer, Developer, Product Manager

Designer, Developer, Product Manager

Tools

Tools

Figma, Figjam, Illustrator

Figma, Figjam, Illustrator

CONTEXT

CONTEXT

Overview

Overview

Cookr is a homemade food delivery platform connecting users with home chefs. As user engagement started stabilizing, the brand wanted to reward loyal users and increase repeat purchases.That’s how Cookr Coins was introduced — a gamified loyalty system where users earn and redeem coins while ordering food.

Cookr is a homemade food delivery platform connecting users with home chefs. As user engagement started stabilizing, the brand wanted to reward loyal users and increase repeat purchases.That’s how Cookr Coins was introduced — a gamified loyalty system where users earn and redeem coins while ordering food.

CONTEXT

CONTEXT

Problem Statement

Problem Statement

Users:

Loved the food, but there was no sense of reward or motivation to order repeatedly.

Business:

Wanted to increase retention and order frequency without overusing discounts.

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